Sun & Sand Sports: Active Arcade

GMG Malaysia
,
2024
In collaboration with

To bring to life SSS's #ShowThemYou in an interactive way, we created a vibrant centre-court playground that makes an athlete out of everyone.

With a circuit of out-of-the-box fitness challenges such as the Laundro-ball and Hoops for Days, the event kicked off with a tournament round between various media groups / KOLs before opening to all mall visitors.

Brand Strategy
Experiential Conceptualization
Content & Program Curation
PR & Marketing Management
Production & Build Fabrication
Creative Design Services