Inspired by a serendipitous relationship forged between Hikari Riders and Isetan, the theme of this collaboration was 'kizuna' (translation : "bond").
In celebration of that bond, we conceptualised the retail pop-up as the Hikari train platform, a place where strangers experience camaraderie in their journey of spirit and style.
Experiential Conceptualization
Content & Program Curation
Production & Build Fabrication
Creative Design Services