Fusty Rabbits

Inspired by its history of streetside running, we showcased Grey Days 2024 with a clean blend of steel scaffolding, bricks, and concrete textures to capture both the versatility and unwavering nature of the signature color.

The event was animated with all-grey interactions — ice-cream, photo studio, workshop — that the public enjoyed through the six-day celebration.

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New Balance Malaysia

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Brand Strategy

Experiential Conceptualization

Content & Program Curation

PR & Marketing Management

Production & Build Fabrication

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