Fusty Rabbits

Custom-made to spotlight Columbia's latest OutDry technology, we brought the rain indoors.

Anchored by Malaysia's first multi-sensory Rain Room, where visitors tested products firsthand, the launch championed making the outdoor lifestyle accessible with various outdoor-themed engagements.

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GMG Malaysia

@gmgvoice

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Brand Strategy

Experiential Conceptualization

Content & Program Curation

PR & Marketing Management

Production & Build Fabrication

Creative Design Services

Columbia Grand Launch